Two-way SMS is used by organizations and businesses that seek a two-way communication channel between itself and their employees, customers or members. The advantages with two-way SMS are many. It is fast, easy, logs the communication between the participants and gives the possibility of reflection before answering or dealing with the enquiry.

Here are some examples of the most common types of usage for two-way SMS:

• Ordering of goods and services
• As a channel for customer support and enquiries to the business
• Enrollment/Canceling of enrollment to groups
• Enrollment/Canceling of enrollment to services
• SMS competitions
• Questionnaires
• Forwarding of SMS to email
• Reports of electricity usage
• Order receipts